SEO – 7 ways to use SEO and PPC together

SEO - 7 ways to use SEO and PPC together

While earned, owned, and paid media are all important to digital strategy, PPC and SEO touch all levels of the digital marketing trifecta. Paid media is the best way to promote your brand and message to your target audience. Good SEO and content strategies are the most controllable elements of your digital marketing strategy.

In this eBook, BrandVerity explores seven ways you can use these two powerful channels together to drive more successful results for your business, increase visibility for your brand, and control your brand story. You’ll learn:

  • Specific tips and tactics to better coordinate your PPC and SEO efforts.
  • How to successfully share keyword data across both channels to improve performance.
  • Why you need to prioritize Quality Score.
  • The perils of underestimating the value of SEO.
  • Why providing a cohesive message will help promote brand loyalty.

Visit Digital Marketing Depot to download “7 Unexpected PPC + SEO Strategies for Growth Marketing,” from BrandVerity.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at

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