SEO – 6 things to look for in a paid search bidding solution

With so many advertisers competing for high demand ad positions and search terms, and with constant fluctuations in the market, figuring out how to optimize your advertising spend within available budgets can be a real challenge.

Predictive Search Bidding is a great way to control your costs while increasing your return on investment. Rather than simply increasing bids, advanced bidding solutions use big data to increase bid efficiency. This makes it much easier for marketers to be effective, especially when most bid optimization systems integrate seamlessly with your existing campaign management platform.

But how do you know which bidding solution is right for your company? This white paper from [24]7 details the 6 things you need to look for in a bidding solution.

Visit Digital Marketing Depot to download your copy.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.