PPC – Who’s Minding the Digital Store? How to align teams when technology is in charge
As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that the technology, marketing and merchandising teams have an equal share in driving business results.
Join our e-commerce experts–Alex Shiferman, VP of Technology at Nuts.com, and Jeffrey Liss, Director in the Connected Commerce practice at KPMG US– and learn how to choose the right technology to make everyone more nimble, and upgrade your technology without breaking the business. Alex will share how Nuts.com went from “Mom and Pop” to multimillion-dollar online retailer by modernizing not just its technology, but the entire organization.
Register today for “Who’s Minding the Digital Store? How to align teams when technology is in charge,” produced by Digital Marketing Depot and sponsored by Commercetools.
September 28, 2023
September 27, 2023
September 26, 2023