PPC – What customers expect in the age of AI

PPC - What customers expect in the age of AI

Making big purchase decisions can be stressful, especially when the products are complex or expensive. People don’t just roll the dice. Buyers expect brands to not only understand their concerns, but to address them in a way that provides value along each step of the decision-making process.

To better understand what consumers need to feel comfortable when making these important purchases, and the impact artificial intelligence (AI) will have, Invoca surveyed 1,000 consumers in the U.S., and compiled the findings into a report alongside data from Adobe’s Experience Index.

Visit Digital Marketing Depot to download “Emotions Win–What Customers Expect in the Age of AI.”

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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