PPC – Webinar: Propel & Rand Fishkin – Mastering earned media

PPC - Webinar: Propel & Rand Fishkin – Mastering earned media

You’re invited to hear SparkToro CEO and Co-Founder Rand Fishkin and Propel CEO and Co-Founder Zach Cutler team up to discuss “How to Leverage New Tech to Master Earned Media.”


February 23rd at 2 p.m. EST 


One hour free webinar.

Learn more and register here.

Earned media is currently the fastest growing marketing channel and when done correctly, the most valuable way to communicate with your audience.

With an ever-growing need for brand credibility, combined with the death of the cookie, skyrocketing ad costs, and Google’s changes that make brand mentions more important than backlinks for SEO – every brand needs to prioritize earned media. 

Why is it so crucial to master your earned media strategy? 

Propel’s recent study of nearly 1.4 million earned media pitches showed that communications pros are failing to secure the coverage they’re after.

Did you know: 

  • Journalists only responded to about 3.5% of the pitches they received in 2021?  
  • And that over the course of the year, journalists became 32% less responsive to media pitches?

This study proves that earned media ROI is on a severe decline when it has the strongest potential of positively impacting business goals.

In this session, Rand Fishkin and Zach Cutler will analyze this disconnect and teach you how to formulate the most effective earned media strategy possible.

Register today to learn everything you need to know to master the most important marketing channel, earned media, with emerging tech tools.

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About The Author

Propel is reimagining PR with the first Public Relations Management (PRM) software. Propel PRM consists of a global media database with over a million influencers and journalists, Gmail and Outlook integrations, journalist engagement scores, a CRM built specifically for PR, business outcomes attribution, and interactive dashboard reports – all in one. We make it all intelligent with AI.

The result?

Targeted Outreach, Stronger Relationships, Improved Results, Measurable ROI. Better PR.

We were founded by PR people, for PR people. We are easy-to-use, flexible and have amazing customer service.

Finally, PR software that you will fall in love with.

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