PPC – Using Google Customer Match to optimize PPC campaign performance
by etrendbiz
Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad.
With a “people-based” approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance and ultimately reacquire customers and grow CLTV.
Visit Digital Marketing Depot to download LiveRamp’s “How to Grow Customer Lifetime Value with People-Based Search Marketing.”
Recommended Posts
PPC – 30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts
October 2, 2022
PPC – Technical SEO testing: How Googlebot handles iframes
October 1, 2022
PPC – 5 massive SEO and content shifts you need to master right now
September 30, 2022