PPC – Trends in paid search to watch in 2024 by Cynthia Ramsaran

PPC - Trends in paid search to watch in 2024 by Cynthia Ramsaran

The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI.

So, what is 2024 shaping up to be, and what top trends in paid search advertising are expected to gain traction?

Learn more by registering and attending “Trends in Paid Search: Navigating the Digital Landscape in 2024,” presented by iQuanti.

Click here to view more Search Engine Land webinars.

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About the author

Cynthia Ramsaran

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

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