PPC – The pros and cons of paid search automation

PPC - The pros and cons of paid search automation


Nowadays, there’s a big push to move towards automation. But is it always the right step to take? When is a manual method preferred over an automated system?

In this whitepaper, Omnitail takes a look at the most common types of paid search campaign automation, lists their pros and cons, and guides you to the solution that’s right for you and your business.

Visit Digital Marketing Depot to download “Can’t Trust The Machines: The Trouble With Automation and Goolgle Ads.”

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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