PPC – SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results

Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases.

How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects.

Here is the New Year’s eve Doodle from Google all decked out in jumpy balloons.

Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google’s longstanding informal policy of granting court-ordered defamation removal requests.

You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Paradise store: Source: Instagram Google holiday staircase: Source: Instagram Google wine gift: Source: Instagram Google […]

Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers.

Which stories got the SEO community fired up this year? Check out Search Engine Land’s top “All Things SEO” and “Link Week” columns of 2016 to find out!

Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search giant to create more transparency.

Google launched a new way to find new recipes for your New Years feast. The new recipe results are seen on mobile search.

While long-term efforts are SEO mainstays, contributor Julian Connors suggests more short-term reactive strategies can also have significant rankings impact.

Google celebrates the 250th birthday of Charles Macintosh, who invented the Macintosh raincoat in 1823.

This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search.

For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.

Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them.

Expanded text ads, the removal of the right rail in SERPs, and many other changes dominated the PPC world this past year. Read on to see Search Engine Land’s most popular paid search columns of 2016.

Publishers are asking questions about the effectiveness of Google’s AMP carousel. Columnist Barb Palser analyzed 235 million AMP search impressions to find answers.

Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s “Enterprise Local Marketing Automation Platforms” examines the market […]

Have a login form on an HTTP URL? You will need to switch it to an HTTPS URL if you want to avoid security warnings in Chrome in January.

So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed.

Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land’s 10 most popular local search columns of the year.

Here comes Santa Claus, here comes Santa Claus … but where exactly is he? Our guide to Santa trackers helps you locate Jolly St. Nick in a flash.

Google’s 2016 holiday doodle series included three separate animated images posted on December 23rd, 24th and 25th.

Initial fix merely bumped denial site down, then failed to work consistently. Now the denial site is gone from first page of results.