PPC – SearchCap: Fred report, Bing Ads budgets & Google rich cards

PPC - SearchCap: Fred report, Bing Ads budgets & Google rich cards



Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google says it has now tracked 4 billion store visits from ads
    Mar 29, 2017 by Ginny Marvin

    The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling.

  • Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst
    Mar 29, 2017 by Barry Schwartz

    Here is our first report from an SEO data provider that analyzes 300 domains after the Google Fred update.

  • Bing Ads will automatically migrate monthly budgets to daily in April
    Mar 29, 2017 by Ginny Marvin

    Most advertisers already use daily budgets, but here’s a final heads-up for those still using monthly budgets in Bing Ads.

  • Why Google’s SEO advice is NOT (always) in your best interest
    Mar 29, 2017 by Nate Dame

    Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances.

  • Google quietly expands rich cards worldwide
    Mar 29, 2017 by Barry Schwartz

    Less than a year since Google first introduced rich cards in the US, they’re now expanding the feature globally.

  • 2016 State of Search report: Paid search dominates, but social ads are catching up
    Mar 29, 2017 by Amy Gesenhues

    SEMPO’s survey results show social advertising was the fastest-growing segment among digital marketing efforts.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • Marketing automation struggles to reach its full potential
  • Study: PPC cannot accurately identify winning organic titles
  • 4 major barriers to being linkable
  • The new marketing mindset
  • How to use social proof in your marketing campaign
  • Periscope launches analytics dashboard & activity tab for video creators
  • Pinterest launches Propel, a hands-on support program for new advertisers
  • The connected brand: A framework to guide content and creative development
  • Video ads for direct response: What’s the best length?
  • Through Affinity Solutions, brands can now target the purchase histories of customers from 4000 banks
  • Cortana comes to Android’s lockscreen, Siri does some new tricks
  • Mobile now accounts for nearly 70% of digital media time [comScore]
  • Reduce shopping cart abandonments at every step of the customer journey
  • Amazon’s newest idea: Online grocery orders delivered directly to your car

Search News From Around The Web:

Industry

  • Small Business SEO in 2017: A Survey, Clutch.co

Local & Maps

  • Google Earth Tour builder: Part 3 – Labelling, Google Earth Blog

Searching

  • New: StartPage Instant Answers, www.startpage.com
  • SearchResearch Challenge (3/29/17): Where in the world am I?, SearchReSearch
  • Updated Yahoo Mail App Brings You Top Search…, Yahoo

SEO

  • 5 Signs Your Agency Is SEO Clueless, Portent
  • Google Doesn’t Use Facebook Likes In Rankings, Search Engine Roundtable
  • Google May See Store Locator Popups As Intrusive Mobile Interstitials, Search Engine Roundtable

SEM / Paid Search

  • Baidu Adds New Spider with Rendering Job, Merkle
  • Paid Search Marketing Automation: Embracing The Machine, aimClear Blog
  • The AdStage Blog Experts Weigh in on Google’s Exact Match Targeting Update, The AdStage Blog
  • Why PPC Clicks And PPC Sessions Never Match, PPC Hero

Search Marketing

  • How to Make Sure Your Digital Marketing Strategy is Results-Driven, Moz

The post SearchCap: Fred report, Bing Ads budgets & Google rich cards appeared first on Search Engine Land.


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