PPC – SearchCap: Bing Ads Editor updates, local ranking & SEM accounts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads
  Mar 24, 2017 by Ginny Marvin

  Version 11.9 is now available.

• SEM account management: Part 3 — How to get more responsibility
  Mar 24, 2017 by Ted Ives

  Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.

• SMX West session: The definitive guide to local search ranking factors
  Mar 24, 2017 by Greg Gifford

  What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors.

• Search in Pics: Google aquarium bathtub room, hanging bubbles & sports court
  Mar 24, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google has a aquarium/bathtub room: Source: Twitter Google hanging bubble art: Source: Instagram Stevens Creek by […]

• Content Attribution: Identifying content that converts
  Mar 24, 2017 by Digital Marketing Depot

  Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• How much is a happy customer worth?
• SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]
• Beware these 7 sneaky PPC attribution tricks
• Taboola & The Trade Desk now offer a single interface for native ads, video ads
• This new AI-powered social marketing tool can predict engagement or write the post for you
• I love pay-for-performance SEO — but I won’t do it. Here’s why.
• OUTFRONT Media CMO says her job is to keep moving the ball down the field
• 4 advanced targeting strategies for B2B marketers
• Twitter explores paid subscription version of TweetDeck as ad biz struggles

Search News From Around The Web:

Local & Maps

• Google ‘On these lists’ means more exposure for quality content, Glass Digital

SEO

• Google’s Indexer Caffeine, Go Fish Digital
• How Google Indexes & Ranks 360 Images, Search Engine Roundtable
• SEO basics: How to use social media, Yoast

SEM / Paid Search

• Building An Automated PPC Spend Tracker In Google Sheets, PPC Hero
• Google Testing Larger Product Listing Shopping Ads, Search Engine Roundtable
• Interview With Henry Carless: The role of Data Science in PPC, vertical-leap.uk

Search Marketing

• The 6 Values (and 4 Benefits) of Agile Marketing – Whiteboard Friday, Moz
• User Testing the SERPs: How Do Your Customers Really Search?, Seer Interactive
• Video: Google Confirms Fred, Mobile First Hold Up & Google Spammers, Search Engine Roundtable

The post SearchCap: Bing Ads Editor updates, local ranking & SEM accounts appeared first on Search Engine Land.