PPC – Microsoft rolls out code-free conversions for all Smart Campaigns

PPC - Microsoft rolls out code-free conversions for all Smart Campaigns


Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally.

Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes.

Check the Enable Microsoft Clarity box in the goal setup workflow to set up this feature.

Why we care. Until now, marketers were required to manually input code snippets for campaigns to websites, which allowed room for human error. Code-free conversions provide a possible solution to that problem, as a once time-consuming task can now be completed in a few clicks. This gives marketers back time that could be better spent elsewhere.


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Deep dive. Read Microsoft’s code-free conversion goal guide for more information.


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About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.


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