PPC – Location Data Strategies to Improve Customer Experiences

PPC - Location Data Strategies to Improve Customer Experiences


Accurate, contextual location data is essential to providing customers with a compelling marketing experience. In fact, knowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure.

The majority of consumers are more likely to purchase from a company that offers personalized experiences. Yet one-third of digital marketers still say that one of their biggest challenges is understanding how to use location data to deliver relevant offers.

Join our location marketing experts as they explain how to leverage location insights to create more targeted marketing and contextual advertising campaigns. You’ll learn how to enrich your audience data to reach the most qualified audiences – wherever they are consuming media.

Register today for “Location Data Strategies to Improve Customer Experiences,” produced by Digital Marketing Depot and sponsored by HERE Technologies.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.


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