PPC – How to Build a Comprehensive Data Strategy

The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM, predictive, and marketing automation, to name a few. However, companies are struggling to make these programs a success because they don’t have a solid data foundation to build on.

Join SiriusDecisions and Openprise experts as they share best practices in developing a comprehensive strategy to address data quality issues. Learn how to create a practical framework for managing your data and how to avoid common pitfalls that keep marketing and sales operations teams from achieving success

Register today for “How to Build a Comprehensive Data Strategy” produced by Digital Marketing Depot and sponsored by Openprise.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.