PPC – How Google has changed a consumer’s path to making a physical purchase
Just as it does in the real world, physical location makes a huge difference on Google. Because people have their phone in hand at all times, they expect Google to serve them information based on where they are or where they’re headed. This means Google’s influence is not just broad, it is also deep.
From awareness to consideration to conversion, and finally advocacy — this white paper from MomentFeed shows how large brands can take advantage of their many locations on Google to drive more offline sales.
Learn more. Visit Digital Marketing Depot to download “Using Google to Drive Offline Sales.”
PPC – What is quality score and how to use it in PPC
March 21, 2023