PPC – Harvard Business Review report: Turn data into action

Harvard Business Review looked at how leading companies turn data into insights that drive marketing performance. They found that leading practitioners focus on seeing, sorting, sharing, and sparking insights to get real value from data.

In this collection of Harvard Business Review articles, brought to you by Google Surveys 360, you’ll learn:

• What visibility across channels and touchpoints looks like in a mobile-first world.
• Why integrating and sorting data in near-real time matters.
• Who needs to share, understand, and learn from data-driven insights.
• How both planning and experimentation lead to “aha” moments.

Vist Digital Marketing Depot to get your copy.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.