PPC – Google updates Ads Policy Requirements

PPC - Google updates Ads Policy Requirements


Google has just released updated policy requirements for the month of December.

Their help page reads:

On February 21, 2023, the About Our Policies section of the Google Advertising Policies Help Center will be updated to include the following language:

Advertisers have a responsibility not to promote content or engage in behavior that risks harm to our users, employees, or the Ads ecosystem. If we see such content or behavior, we may take action, including but not limited to restricting or blocking your ads or suspending your account.

Why we care. All advertisers, even those for Display and Video 360 must adhere to the policies or risk their accounts being suspended. You can review the full policies here.


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Nicole Farley

Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.


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