PPC – Google September 2022 Core Update rollout is now complete
Google has confirmed that the September 2022 Core Update – the second core update this year – has completed rolling out.
Released on Sept. 12, it took two full weeks to roll out. And it came three days after the helpful content update finished rolling out on Sept. 9.
Rollout complete. According to Google’s search ranking update page, “The rollout was complete as of September 26, 2022.” The page seems to have been updated about an hour ago.
September 2022 Core Update impact. Based on data from tracking tools, the September 2022 core update hit fast, but was less impactful than previous updates. While there was some rank volatility, the consensus was that it was weaker than past Google core updates.
What to do if you are hit. Google has previously given advice on what to consider if you are negatively impacted by a core update. Google has said you can see some recovery between core updates, but the most significant changes will come following a future core update.
Product Review Update sill rolling out. As a reminder, the September 2022 Product Review Update, released Sept. 20, is continuing to roll out now. We’ll let you know when it’s finished rolling out so you can see what impact, if any, it had on your site.
Why we care. Although the overall impact of this Google core update seems less widespread, sites have been impacted. Now is the time to start digging into your analytics data to see if any pages have lost visibility or rankings – and figure out a plan of action to improve those pages to regain any lost rankings over time.
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