PPC – Google Rich Cards expand to local restaurants and online courses
Google has announced they have added two new flavors of rich cards for their search results, local restaurant and online courses.
You can see these richer search results by searching for [best New Orleans restaurants] and [leadership courses], for example. These rich cards are contain a new user interface, such as “carousels that are easy to browse by scrolling left and right, or a vertical three-pack that displays more individual courses,” Google added.
Here are screen shots of these two types of new rich cards:
And if you go with AMP HTML for the these two new verticals, Google said it will bring a faster user experience. Google does recommend AMP here but says it is currently not required. Here is a screen shot of how that experience is with AMP:
Google updated their technical documentation around implementing these rich cards, which some spotted the other week.
You can access these technical documents over here.