PPC – Google modifies shopping ads policies to enhance transparency

PPC - Google modifies shopping ads policies to enhance transparency

Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies.

What’s new. Google has clarified the YouTube Shopping ads requirements and Discovery product ads format requirements to help retailers understand why their ads may not be performing well and how to address any issues.

The policies. You can review the Google Shopping ads policy center here, as well as the free listings policies to get a better understanding of how the policies are enforced. 

Why we care. These updates are important for advertisers to improve their understanding of policy enforcement and optimize their advertising strategies for better return on investment (ROI).

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

New on Search Engine Land

About the author

Nicole Farley

Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

Leave a Reply

Your email address will not be published. Required fields are marked *