PPC – Google Business Profiles adds disabled-owned attribute to listings

PPC - Google Business Profiles adds disabled-owned attribute to listings


Google has added a new business attributed within Google Business Profiles for “disabled-owned” businesses. This new disabled-owned attribute can show up on businesses that are owned by disabled business owners.

Google said, “When businesses choose to identify as disabled-owned in their Business Profile, the attribute will appear on their listings in Maps and Search. This update builds on our existing business attributes, including Asian-owned, Black-owned, Latino-owned, LGBTQ+ owned, veteran-owned, and women-owned.”

What it looks like. Here is a screenshot of this new “disabled-owned” badge or label on business listings in Google Search and Google Maps:

You should be able to add this attribute by editing your Google Business Profile within Google Search.

Other features. Google also added a number of other features to Google Maps and Google Search:

  • Use screen reader capabilities with Lens in Maps
  • Get around more easily with accessible walking routes in Google Maps
  • See wheelchair-accessible information in more places
  • Customize your Assistant Routines with more options
  • Search faster in the Chrome address bar
  • A more accessible camera for your Pixel

Why we care. Adding these labels and attributes to your business listing may drive more attention and more foot traffic into your store.

The post Google Business Profiles adds disabled-owned attribute to listings appeared first on Search Engine Land.


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