PPC – Google Bard adds images in responses

PPC - Google Bard adds images in responses

Bard is now showing images in responses – and Bard will show the source of each image, Google announced today.

What’s new. This update continues Google’s push to try to make Bard more visual and useful – now by showing images from Google Search in responses.

Bard now includes Google Search images for visual responses, when relevant. You can also specifically ask Bard for images. Clicking on an image will show its source. This update is limited to English responses.

What it looks like. In this Twitter thread from @JackK (Jack Krawczyk, senior director of product, Google), you can see examples of it in action:

Why. In a new entry on the Bard updates page, Google explained:

Images can help you communicate your ideas more effectively. They can bring concepts to life, make recommendations more persuasive, and enhance responses when you ask for visual information.

Why we care. Google has been integrating more of Search into Bard. This new addition of imagery may offer some more benefits of image optimization, now that Bard may surface your images in Bard.

More coming soon. Google Bard plans to add:

  • Support for more languages.
  • The ability to generate images.
  • The ability to prompt Bard with images using Google Lens.

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About the author

Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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