PPC – Google AdWords and the conversion blind spot

PPC - Google AdWords and the conversion blind spot



Countless marketers and business owners swear by Google’s marketing tools. This is evident in the perennial corporate increases in AdWords pay-per-click (PPC) budgets, and it makes sense. After all, online marketing yields new leads at a rate of 54 percent. But marketers who neglect call tracking are missing a major part of the picture.

In this guide, CallTrackingMetrics explains why call tracking matters and how it can work together with Google’s popular tools to provide a complete picture of the sales funnel.

Visit Digital Marketing Depot to get your copy.


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