PPC – Google Ads’ new account map makes it easier to visualize manager accounts

If you’re managing multiple accounts and sub-accounts in a Google Ads manager account, there’s a new tool to help you visualize and navigate.

Why we should care

It shows a map of all the accounts and sub-accounts under your manager account and makes it easy to see connections and navigate to accounts.

The account map also shows performance metrics such as clicks, impressions, cost and conversions as well as owned and shared labels, conversion tracking parents, remarketing pools and external managers on the accounts.

More on the news

• Aggregated performance metrics appear in the left-hand navigation. Sub-account-level metrics are broken out in the account maps.
• Even if you’re not using sub accounts in your manager account, the external managers list can be a handy way to see who has access to each account.
• The new account map is located under Tools in the Google Ads interface.

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.