PPC – Deliver More Relevant Website Experiences by Leveraging Analytics

Formica, the world’s leading manufacturer of high-pressure laminate, noticed that its website was not meeting customer expectations. With a complex digital portfolio, covering 28 country sites, 14 languages and 450,000-plus products, the company had to act, before customers went elsewhere for their residential and commercial flooring needs.

Join us as Formica executives share how the company is now using AI-powered search, recommendations and data analytics to redirect sales leads, and compensate for regional differences in its product catalog and content. You’ll hear how Formica manages two go-to-market models (B2B and B2C) on a global basis, plus an overview of the internal processes the company has set up with its global teams and partners.

Attend this webinar and learn how to:

• Develop a unified strategic plan to deliver more relevant visitor and customer experiences
• Evolve your end user experiences using Coveo and SiteCore
• Increase personalization to provide effortless customer self-serve options
• Scale your sales efforts more effectively

Register today for “Deliver More Relevant Website Experiences by Leveraging Analytics,” sponsored by Coveo.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.