PPC – Call Tracking Demystified: Uncovering new opportunities for search marketers

Mobile-first strategies have dramatically increased click-to-call campaigns and spurred millions of phone calls to businesses of all sizes. How is your business responding? Are you simply counting calls or capturing vital caller data that can drive targeted, relevant digital marketing campaigns?

Call tracking and analytics are rapidly evolving to provide in-depth call data that can help optimize marketing performance and expand your audience reach. Join our call tracking and analytics experts as they show you how to surface rich call data and close the online/offline marketing gap. You’ll learn the differences between basic and advanced call tracking techniques, and where your company’s call strategies can benefit from automation.

Register today for “Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers,” produced by Digital Marketing Depot and sponsored by Invoca.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.