PPC – Building an attribution strategy
Customer journeys are complex.
Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and conversions—is crucial to getting the biggest return on your marketing dollars.
In this guide, CallTrackingMetrics presents a variety of channel attribution strategies, and describe how CallTrackingMetrics can help you finally gain a complete picture of the marketing journey.
Visit Digital Marketing Depot to download “Finding Success With Attribution and Call Tracking.”
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