PPC – 9 pitfalls to scaling content and how to avoid them

PPC - 9 pitfalls to scaling content and how to avoid them

As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with the competition. Some expand too quickly and experience growing pains. Some common themes include:

Download this eBook from CopyPress and discover the top nine issues these clients face when failing to scale their enterprise content and to solve them. Topics include:

  • Managing the diminishing returns of content at volume
  • Managing QA to keep things from slipping through the cracks
  • Managing brainstorming burnout

Visit Digital Marketing Depot to download“9 Pitfalls to Scaling Enterprise Content and How to Avoid Them,” from CopyPress.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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