Web Design – Global Head of Microsoft Advertising steps down
In a LinkedIn announcement, Rob Wilk, Corporate Vice President – Global Head of Microsoft Advertising, announced...
Continue ReadingWeb Design – Webinars: A complete guide with examples
Gathering online is a popular way to connect with a wider community that defies geography. That’s...
Continue ReadingWeb Design – 3 search misconceptions about affiliate marketing debunked
A big part of my job is educating search marketers on the potential to drive growth...
Continue ReadingWeb Design – Moving on from search engine optimization to search optimization
In the early 2000s, web search was mostly limited to search engines and online directories available...
Continue ReadingWeb Design – Google’s December 2022 helpful content update is now done rolling out
Google has confirmed that the December 2022 helpful content update is now finished rolling out. The update took...
Continue ReadingWeb Design – Google Ads updates in 2022: The good, the bad, the jury’s still out
In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape....
Continue ReadingWeb Design – In-house vs. agency SEO work: The pros and cons
Roughly half of the Twitter DMs I receive are attempts to sell me “high-quality guest link...
Continue ReadingWeb Design – 5 best practices for tracking offline conversions in Google Ads
Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to...
Continue ReadingWeb Design – Report: Insights into the Tik Tok Audience by Digital Marketing Depot
Five years after it first launched, the video sharing-focused social network TikTok has taken the world...
Continue ReadingWeb Design – Google My Ad Center updates give users more, expanded controls
Google’s My Ad Center today will start rolling out to users, globally, to provide control over...
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