PPC – The power of programmatic advertising by Cynthia Ramsaran
With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is...
Continue ReadingPPC – Why SEOs should focus on creating trust
While trust is not a new marketing concept, it does not get the attention it deserves...
Continue ReadingPPC – New Google Analytics item-scoped custom dimensions
Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on...
Continue ReadingPPC – Andi Search adds Generated Content feature
Andi is adding a Generated Content feature to its search results. It promises “the most accurate...
Continue ReadingPPC – Microsoft Ads broad match modifier keywords now serving ad broad match
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords...
Continue ReadingPPC – Google: Generative AI coming to Docs, Gmail in Workspace
Google is bringing generative AI to its Workspace suite. Coming first to Gmail and Google Docs,...
Continue ReadingPPC – Microsoft may replace Bing Search answers with Bing Chat responses
Bing may replace the standard answers you get at the top of the Bing Search results...
Continue ReadingPPC – Google February 2023 product reviews update more volatile than previous updates, say data providers
The February 2022 product reviews update created more volatility in Google’s search results than past versions...
Continue ReadingPPC – Do personas REALLY matter in content marketing?
Do you know who you’re selling to – and, by extension, who you’re targeting in your...
Continue ReadingPPC – Webinar: The 360-view content strategy you need by Cynthia Ramsaran
Whether selling to businesses or consumers, buyers need access to various types of product content —...
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