PPC – Understanding explicit vs. implicit searches: The key to dominating local SEO
Most SEOs know the difference between short-tail and long-tail searches. In local SEO, we take it...
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PPC – How to create a perfect location page for SEO and visitors
Local businesses must ensure they can be found by those looking for them – both online...
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PPC – What is generative AI and how does it work?
Generative AI, a subset of artificial intelligence, has emerged as a revolutionary force in the tech...
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PPC – Trends in paid search to watch in 2024 by Cynthia Ramsaran
The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers...
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PPC – TikTok testing displaying links to Google search results
TikTok is testing displaying links to Google search results from its own internal search results page....
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PPC – How to increase LTV with PPC
Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of...
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PPC – Google denies manipulating ad auctions in resurfaced SMX Advanced clip
Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually...
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PPC – Bing Chat rolling out personalized answers
Microsoft Bing is rolling out personalized answers within Bing Chat, the company announced at the AI...
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PPC – Google rolls out automatically created assets to all advertisers
Google has rolled out automatically created assets (ACA) for general availability. The search engine has also...
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PPC – 8 new and updated Pinterest products for advertisers
Pinterest just rolled out a bunch of fresh and upgraded ad products. The platform says its...
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