Lead Generation – This day in search marketing history: March 5
Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to...
Continue ReadingLead Generation – This day in search marketing history: February 22
Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of...
Continue ReadingLead Generation – Amazon’s share of seller revenue is now 50%
Based on P&Ls provided by a sample of sellers, the fees incurred by a typical Amazon...
Continue ReadingLead Generation – What is short-form content? Your guide to when and how to use it
While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore...
Continue ReadingLead Generation – Why Performance Max for lead generation often fails and how to make it work
Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max,...
Continue ReadingLead Generation – A PPC guide to permission-based audiences
Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will...
Continue ReadingLead Generation – How to make PPC automation work for lead gen
At SMX Next in November, I was honored to give a talk on making automation work...
Continue ReadingLead Generation – Device-specific PPC: Why it still matters today
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate...
Continue ReadingLead Generation – What is content marketing? Defining marketing’s present and future
Content marketing is – you guessed it – a type of marketing strategy. But what differentiates...
Continue ReadingLead Generation – Revenue optimization: 3 ways to get your advertising efforts right
Marketing departments once believed it was a sales issue if the sales team couldn’t work the...
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